Inkhop Designs Logo Creation

This page showcases my thought and design process in creating my personal brand logo. My objective for this design was to create my brand centered around my love for rabbits and art. This design started in one of my first few design courses and changed over the next few months.

Initial Sketches

This sketch was first created in one of my initial graphic design courses at SNHU. Our goal was to create a logo that represented us on a personal level. I had recently adopted a rabbit and fell in love with rabbits. My goal was to incorporate my love for rabbits into the design. I initially called my brand "Vinny Designs", named after my rabbit, Vinny. First, I sketched a rough draft by hand in Adobe Illustrator. As part of the assignment, I later created the same design as an improved version in Adobe InDesign using shapes. I still was not focused on the exact coloring yet, other than grey for the ears to mimic Vinny. I chose the Chalkduster font to give it that "handmade" feel.

Rebranded

In a later course, we were asked to revisit our original logo design and improve it. I wasn't a big fan of my Vinny Designs brand name, nor the overall design. I had learned more throughout my courses and felt it needed drastic improvement. This is when Inkhop Designs was created. I crafted the new brand name by incorporating my love for rabbits (hop) and my artistic side (ink) into Inkhop Designs.

My objective was to create a logo that would be memorable, yet encompass my personality. I played around with the idea of simplicity by limiting the color palette and having a more minimilistic approac with the rabbit theme. This first draft of my logo used a simple highlight to help the text stand out and paired ears with dripping ink as part of the I.

Final Product

I wasn't happy with the original draft and wanted my logo to be smaller and more cohesive, yet continue with the minimalistic feel. I chose to use the Walnut font for it's readability and it still provided the handmade feel that I wanted with "Vinny Designs" originally. I removed the text highlight and focused on only light blue with a black outline to fit the gentle nature of rabbits. I moved the ears to the center rather than on the I to make the design for centered. I changed the drop of ink to be a bit bolder and longer to stand out, yet not overpower the design.

Final Project Palette

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Font: Walnut, Regular, 24 pt